Billboard advertising is not limited to roadways anymore…

by Adams Outdoor

Living and working in the Lehigh Valley you cannot help but notice a billboard on Route 22, you can probably even remember some of your favorite ads.   What most people do not realize is how powerful and economical billboard advertising can be for any business or organization in the Lehigh Valley.

Since this area is known for the many towns and roads that connect them, Out of Home Advertising (OOH) has a higher than average ability to impact local consumers throughout the course of day with a high level of efficiency and results.

In a market that is designated as part of the Philadelphia DMA (designated market area) coupled with the ever-increasing media fragmentation, OOH in the Lehigh Valley is more relevant and more powerful than ever.  OOH reaches people no matter how they consume their media; it makes them stop, notice and buy.  No other advertising format is more ever-present, or more creatively versatile.

In addition, Out of Home is achieving even a greater return on investment by triggering consumers to reach for their mobile devices to learn more about a product or service that they just saw on a billboard.  People always have their mobile device, PLUS, they spend about 70% of their waking hours away from home exposing them to OOH ads more than ever.  This coupling of OOH and online / mobile advertising has proven to be one of the most powerful combinations in today’s advertising arsenal.

OOH continues to be a core part of social media and mobile strategies and we will see more and more campaigns with ooh as the centerpiece.  Coca-Cola launched an integrated digital campaign in Times Square as an extension of its hugely successful “Share a Coke” campaign, incorporating large digital billboards, and Google search data, mobile and socially activated call to action.

This successful combination of billboards and on-line / mobile advertising has provided the foundation for the launch of Outdoor Extended from Adams Outdoor Advertising… extending an advertisers reach from on the road to on line.

This Outdoor Extended program delivers 4 key programming tactics that deliver your outdoor message in ads targeted to your customers by where they live, who they are, what they do and what they read and engage with on the internet.

To learn more you can contact Adams Outdoor Advertising at 610.266.9461

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