How many of you have spent hours refining and practicing your 30-second elevator pitch? It’s a networking staple and serves an important business function. It introduces you and what you do to an audience quickly and efficiently with the goal of generating conversation once the introduction is over. The short and sweet effort also serves your audience well, as audiences, in general, suffer from increasingly shorter attention spans.
The growth of social media is somewhat to blame for the ever-shortening human attention span. So why not put social media to work for you? Leveraging the power of short-form content on targeted social platforms could be the key to your most effective marketing in 2023!
Social Media Loves Video
By now, most businesses have harnessed the power and embraced the ever-changing social media landscape. Even if you’re reluctant, there’s no question social media is a vital part of most successful business marketing. It all started with simple written posts to satisfy your audience. Soon you needed to add photos, and now video is having a major moment.
No matter if your audience is on Facebook, Instagram, or Tik Tok, video is vital in 2023. And to WOW you with a simple statistic, in 2022, online videos made up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017.
Short-Form Videos will Dominate
TikTok is the leading platform of today’s short-form video movement, along with YouTube Shorts, Instagram Reels, and Snapchat. If your audience is here, you should be too.
Businesses that take an authentic approach to video marketing can leverage short-form content to engage, educate and inspire buyers…and have a little fun while they’re at it!
Prioritizing video content and testing different video formats across platforms that make sense for you (and where your core demographic is) will be critical to staying ahead of the game.
Building your Video Marketing Campaigns
So how do you get started? Your phone can be your best friend (or worst enemy if you have a shaky hand).
We’ve helped businesses throughout the Lehigh Valley and beyond create video campaigns to promote brand awareness. Ideally, you want to expand on your elevator pitch and -SHOW- people what you do or sell. Video can set you apart and help you clearly define your brand and also show your potential customers why they should pick you to do business with.
Some popular types of videos include:
• Brand story videos-which focus on telling your story, mission, or the stories of those who started the business. This can often be the centerpiece of your campaign and a good starting point.
• Social shorts- creating social clips that further the message in shorter form. Most often used without narration but gives you a potent dose of content to feed your social media.
•Silent video Yes, you read that right. Silent videos pack a punch. It’s estimated that 85% of short videos viewed on Facebook are watched without sound. Many people watch videos on their phones with the sound turned down. The key is using captions (on-screen text) to make sure your viewers can read along in silent bliss.
• Client/Customer Success stories-putting your fans to work for you to show others why you are great to work with. They are short (should be under 1:00) but incredibly effective.
Live video events-like, a live feed of an event you’re doing or even a live show showing off your products, are an advanced way to get attention. If you have a product to sell, this can be an incredibly potent piece of your marketing plan. Live videos are often prioritized by social media algorithms because they’re happening in real time.
So, what’s the takeaway? Relevant, well-crafted videos will grab users’ attention, and by knowing each platform and using some of the techniques above, you can interact with your audience on a more personal (and fun) level—ending in more impressions, higher engagement, and hopefully, more customers.
Investing in marketing videos can deliver strong ROI. We see it with our current clients and can confidently say it can work for you. Please ask us about our customized packages, including social video-focused offerings. We’d love to help you get started.
