Staying Ahead in Business with Botox (and a Few Other Things)

by David Vasily

It’s tough out there.  Seasoned professionals are constantly forced to look behind them to see if the up-and-coming (and often younger) professionals are nipping at their heels.

Many professional women are no longer ashamed to admit they’ve had a little Botox.  Men, increasingly worried about the younger/cheaper competition, are a different story.

Competition in the boardroom and beyond is driving more and more professional men into our practice for a few non-surgical tweaks to stay youthful and competitive on the job.

Here’s a list of what we see most:

Botox and Fillers

 They don’t call it “Brotox” for nothing.  With a few units of Botox, we can get rid of wrinkles and reshape the brows, eyes, mouth, and neck.  Botox injected skillfully by a board-certified dermatologist, can even eliminate the need for some surgeries.

Fillers, such as Juvederm, can help smooth out deep creases and acne scars.  Used together, a more youthful face can help men and women remain relevant and look refreshed.

The name of the game with both is that I can offer subtle changes with no downtime.  Results are seen in less than two weeks.

Hair Restoration

Hair replacement surgery was a big thing a few years ago.  Techniques are always improving, but there’s downtime to consider.

We’re seeing a different area of no-downtime growth (literally and figuratively).  We started offering PRP injections in our office to restore hair late last year.  Our phones have been ringing off the hook.

We are using the Selphyl® Platelet-Rich Fibrin Matrix System. Your own blood is drawn and spun in a centrifuge to separate the cells from the plasma. The plasma is then injected into your scalp where your hair is thinning.

You have to commit to three treatments or more and then wait for your result to grow in.  It works best for those just starting to lose their hair and who want to thicken things up before those hairs are lost forever.  The treatment works for men and women with thinning hair.

Photofacials, Lasers, and Microneedles

 Non-surgical skin procedures have seen an incredible resurgence.  In fact, the American Society of Aesthetic Plastic Surgeons, a group that keeps track of cosmetic trends, says IPL Photo Rejuvenation was the fifth most popular non-surgical procedures for men in 2017. We’ve been huge fans of IPL for years!

IPL harnesses light to help zap away signs of aging from your face, neck and even hands., The gentle treatments use broad spectrum light to attack sun damage and redness.  There is a little discomfort and minimal downtime.  Four to six treatments are required to get the best results possible.

Laser resurfacing is a step above the IPL treatments.  The Erbium laser is designed to remove moderate lines and wrinkles. There’s also a bit of recovery time.  The CO2 laser is for more advanced treatments.  Downtime can be up to two weeks.  Results are long-lasting.

Finally, there’s a skincare newcomer that is coming on strong. Microneedling is exactly what it sounds like.  Tiny needles make small channels in your skin where we can infuse serums to hydrate your skin.   We’ve had such great success with these collagen builders; we now offer three levels of this treatment.  After a few treatments and a little time, your own collagen plumps up your skin.

In fact, Aesthetica boasts over 30 devices, laser, and RF, that allow us to customize a treatment to rejuvenate your skin.  We can tweak the appearance and texture, minimize scars and even remove unwanted hair.  There’s something for men and women in our advanced arsenal.

The best way to put your best face forward is to focus on high-quality skin care and gently, minimally invasive treatments.  Figure out what your individual goal is, and we can customize the right combination of treatments to meet or exceed your expectations.  A few non-surgical tweaks can help you stay competitive at work and at play.

David B. Vasily, M.D., F.A.A.D. is an American Board of Dermatology certified dermatologist with over 30 years of experience in the field of dermatology and skin care. Founder and president of Lehigh Valley Dermatology Associates, Inc, Dr. Vasily is a fellow of the American Academy of Dermatology, the American Society for Laser Medicine & Surgery, and the American Society for Dermatologic Surgery.

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