Can Fitness Create Wealth? A conversation with Matt Stocker, CEO of Matt Stocker’s Trinity Fitness in Easton, Pa

by Steve Redmond

The Valley Wealth Alliance is a nonprofit organization that promotes financial literacy programs in the Lehigh Valley. The organization also promotes wealth through entrepreneurism and business ownership. One of our community service initiatives is to have conversations with business leaders to discuss trends, strategies, and ideas to help other entrepreneurs grow their businesses. Today’s conversation is with Matt Stocker. He is the fitness trainer to some of the most influential business leaders in Lehigh Valley. We want to know if fitness is key to building a successful business.

What are the benefits of exercise for mental health and stress relief?

The benefits of exercise extend beyond just a positive mental state; it has been shown to improve memory, cognitive functions, and overall brain health. Exercise is a key ingredient to fighting off stress. Entrepreneurs must balance business stress and personal stress daily. Therefore, a fitness plan should always be part of your life plan.

Why does the business community need a gym that caters specifically to them?

The business community needs a high-end gym that is not crowded with bodybuilders and staff that don’t know your name. High achievers and businesspeople thrive in exclusivity. Working out with like-minded people is great for networking and overall self-improvement.

What is the significance of your business name and logo, Matt Stocker’s Trinity Fitness, Mind, Body, Spirit?

As a very spiritual and religious man, Matt came up with the name during church. The logic behind Mind, Body, and Spirit is that a person’s mind, body, and spirit must be working together for a person to have a strong infrastructure. This combination helps individuals produce their best life.

Why do you think it is important for business owners and high achievers to work out?

Matt is confident that when a man or woman works out, it helps them feel good about themselves; this feeling helps them command any room they are in. It helps them think more clearly and helps them be secure in their decision-making. Lastly, when people see the physical aspects of you working out, they see a disciplined person. Discipline leads to high productivity. This attracts more business because people like doing business with highly productive individuals.

As a personal trainer to the business community, what is the main purpose of training sessions?

Matt stated that the purpose of his training sessions is not to make you the biggest person in the room. No matter how rich and successful you are, you still have problems. His job is to strengthen your body and mind to deal with problems and the high stress of business.

 What is your 48 Hour Rule?

Throughout the conversation, Matt consistently mentions his 48-hour rule. What is this rule, and how should entrepreneurs apply it to everyday life? Matt says we all have 48 hours of free time on the weekends. This time should not be wasted on people who cannot make a positive deposit in your life. Spend your time around thoroughbreds. Following this simple rule will make a significant change in your life.

Can a fitness routine help entrepreneurs stay focused?

When you create a routine, you give yourself structure and purpose for the day. Routines establish habits that keep you focused on completing your tasks. A morning routine that starts with exercise will make all the difference in your life.

Entrepreneurs make huge investments of money and time into their businesses. Everyone wants to be at the top of their game. However, most entrepreneurs need to remember that they must make an investment in their bodies as well. This is the most important investment because you can only enjoy success if you have health. The Valley Wealth Alliance wants to thank Matt Stocker for donating his time to help us provide entrepreneurs with his invaluable information.

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