Page 45 - Network Magazine Spring 2019
P. 45

 Leh$igh Valley's GDP
40.1 Billion
The availability of skilled labor is now the single largest important factor driving company locations, even more so than overall operating costs, which had been the primary consideration for many years. That's why we've been focused at LVEDC on strategies and initiatives that will help the region attract, develop, and retain talent.
That's why we commissioned a year-long study to analyze the regional talent market, the findings of which we are executing on right now. It's also why LVEDC has created a new five-person workgroup responsible specifically for research and analysis and directing initiatives to support retention and growth of companies in the region.
Our “Made Possible in Lehigh Valley” marketing cam- paign was purposely designed so that companies and other stakeholders in the region can leverage it to attract new talent. This campaign will let people know we are a region that has something for everyone, with small-town charm and big-city amenities, where people can create the life they want, on their terms.
The Lehigh Valley exists today because of where it’s been, but it’s also a region that embodies meaningful evolution. It’s a community rich with opportunity and driven by hard work, resourcefulness, and reinvention. This is nothing new for those of us already here, but soon, the rest of the world will also know what’s been made possible in Lehigh Valley.

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