Page 18 - Network Magazine Winter 2019
P. 18

                     Business Leads: 5 Simple Ways to
Generate More Online
CASEY DAMROSE, FOUNDER, PUNCH GARAGE
Are you looking to generate more business leads?
We take a look at 5 simple but effective ways to generate more leads for your business online.
A whopping 85 percent of marketers say lead generation is their top priority. It's easy to see why. More leads translate into more sales.
Not all business leads convert into sales. That's why you need lead generation across channels and streams. The question then is how to get more leads for your business.
We've gathered up five simple methods you can start using right now. With them, you can generate more leads, which will give you greater profits.
1. Find More Business Leads with Social Media
Chances are you're already using one social media platform. Whether it's Facebook or Instagram, you can't pass up this low-cost method of getting the message to a wider audience.
There are two things you should aim for when you're using social media for lead generation:
1. Make sure you're using more than one platform 2. Make sure you're using the right platforms
Point one is important because your audience might not be gathered on one platform. Not everyone uses Twitter or LinkedIn. The second point is important because some platforms won't reach your ideal audience.
3. Don't Leave Email Marketing Out of Your Mix
If you're asking how to generate sales leads online, don't underestimate email marketing. Many pundits have declared the method "dead," but email cam- paigns still show signs of life.
The numbers show email is still an effective way to generate business leads. Personalized email cam- paigns are reinvigorating this tried-and-true tactic.
4. Embrace Technology
One overlooked method for how to generate sales leads is upgrading the tools you're using. You might not think getting a new CRM or a scheduling app will help you generate more leads.
New technology on its own won't necessarily generate more leads. What it does instead is allow your sales and marketing team to work smarter, not harder. The right tools give lead generation efforts a boost by making your team more productive.
5. Team up with Bloggers and Related Businesses
If you're pondering how to generate leads, try reach- ing out to others in your business community. Small businesses offering related services might be willing to create a referral program. Or you can team up to offer new customers a great package deal.
You might even collaborate on the marketing front by writing guest posts for each other. Guest posts help you reach a new audience while also building backlinks for a great SEO strategy.
Ready, Set, Grow!
These five methods for how to get leads are easy to incorporate into your marketing strategy. You could start using them today if you wanted to.
If you need help creating a more robust business leads generation plan, don't be afraid to reach out. We've helped many businesses discover simple ways to generate the leads they need to power growth.
 2.
Improve Your Content and Offers
Content marketing is one of the most effective strategies today. First, you get people interested
in what you have to say with quality content. Then get them interested in the products or services you offer.
Inbound tactics like content marketing drive the customer to you, which means you need high-quality content and offers. Do some research and find out what your audience is interested in. Then create offers and content to appeal to them.
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